Strength, beyond your muscles. 

As we discussed with cardio, we often talk about strength training in terms of the long-term benefits. Yet your brain really cares about the instant rewards of doing something. But what if the instant ‘reward’ you get from lifting weights is muscle soreness and...

How goal setting can drain exercise motivation

Have you ever wondered why movies like Rocky, Karate Kid, A league of Their Own and Field of Dreams are timelessly popular? Why sporting events draw huge crowds and TV ratings?   We do love a good story about pushing the mind and body to it’s limit, overcoming...